Friday 09/05/2014 - Idea Development

Friday 09/05/2014 - Idea Development

After the meeting I though on how develop the idea. First, It was mention that the name looks like a Number Plate, then I was passing close B&Q and I saw the snack van there.  Then, I remembered last year "It's Nice That" D&AD Brief winner the Ice cream Van, so It's Nice That will go to Universities to engage with their student audience (http://www.itsnicethat.com/projects/d-and-ad-student-awards-2013). This was similar to our problem because the main problems of student's shows is that the clients not longer go to them.  So I though about bring the show to their work place.

These people like to take a break during the journey work, they also have areas for that purpose into their offices.  Some of the client that visit us talk about the time to go to the closest bakery for fresh scones or others that play ping pong or nerd guns.  They are fresh and informal and willing to help graduates. Also, they mention that they want the candidate to be memorable, I fell that this fit the purpose.

Tea Break 3.0 or Nibles 3.0 => Web 3.0 is about "portable personal web"

We can initially send the offer of a Free Tea Break to the clients that already visit us, we will go there with finger foods and tea (just like a tea party) and while they are enjoy the break we can use our networking skills and promote our work.  We can set up an area for this with a display, our laptop of a brochure.

I send this idea to the others by Facebook, but I think I'll new to presented better so I prepared today this presentation.

Communication:

We are using Facebook to communicate between us.

We are going to work on both ideas to make the decision on Monday and start working on Video and Posters.